In the era of blooming technology, the fashion world finds itself adapting to such digital advancement. Burberry, in particular has been of the most successful brands that uses technology to its advantage. This past A/W 11, Burberry wowed us all with a holographic runway show in Beijing. The audience is surrounded by screens showcasing virtual yet stylish avatars wearing the classic trench coat whilst twirling around with a Burberry umbrella. Soon after it transitions into a dramatic video of Cara Delevingne & Sebastian Brice dashing through the rain (in Burberry naturally). Its not till the near end that you see 6 non-virtual models come down the runway. This show was not just a mere fashion show but the future of fashion. Let's see what designers will do to top a hologram show.
This was such a great show! I love the use of holography in fashion shows. It really is a great combination of fashion, art, and technology and it was so cool how it was difficult to distinguish the holographic models from the non-virtual ones. Nice job, Burberry!
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