Wednesday, April 25, 2012

#10 Johnny Depp=Fashion Icon

Johnny Depp, a man of many hats & talent (and of course brooding good looks), will be the first man to be awarded CFDA's Fashion Icon award this coming June. Tis a great honour to receive such an award but it seems Johnny is playing it cool ; after all he has preference for vintage clothing, fedoras & sunglasses over designer brands. However his casual perspective on fashion along with his dozen tattoos & disheveled (yet covetable) hair makes this dashingly grunge man the perfect fit as a style icon.

Besides his nonchalant style, Johnny's ability to be a chameleon earns him the reputation of Hollywood's most beloved. From teen heartthrob Tom Hanson to the creepy creation with a heart of gold known as Edward Scissorhands to the quirky Willy Wonka to a rum loving Jack Sparrow, Johnny's versatile characters & fashions are a force to be reckon with. 

Whether he's molded into Tim Burton's latest creation or clean&shaven in a dapper suit or scruffy in a pinstripe vest (which he loves to wear), I think we can all agree, Johnny Depp has made history.




Tom Hanson from 21 Jump Street
Jack Sparrow
Edward Scissorhands
Willy Wonka
The Mad Hatter
Johnny's new role as vampire Barnabas Collins















Wednesday, April 18, 2012

#9 New Show Format

In the era of blooming technology, the fashion world finds itself adapting to such digital advancement. Burberry, in particular has been of the most successful brands that uses technology to its advantage. This past A/W 11, Burberry wowed us all with a holographic runway show in Beijing. The audience is surrounded by screens showcasing virtual yet stylish avatars wearing the classic trench coat whilst twirling around with a Burberry umbrella. Soon after it transitions into a dramatic video of Cara Delevingne & Sebastian Brice dashing through the rain (in Burberry naturally). Its not till the near end that you see 6 non-virtual models come down the runway. This show was not just a mere fashion show but the future of fashion. Let's see what designers will do to top a hologram show.

 

Wednesday, April 11, 2012

#8- Lookbooks

Lookbooks are basically a fashion portfolio. It's an excellent way to promote & showcase styles and clothing lines. American Apparel became the first brand to establish a digital to print lookbook through various social fashion websites. American Apparel collaborated with Lookbook.nu & created a 64 page print lookbook that presents Lookbook.nu users wearing American Apparel in their own style.
In order to achieve more exposure, American Apparel also held a contest in which Lookbook.nu users fabricate their best interpretation of the brand's clothing. Out of 7,000 looks, 3 lucky & stylish winners became American Apparel cover models.